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Fashion houses run out of stock as Kate Middleton’s lockdown looks send demand soaring

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Duchess of sales! Fashion houses run out of stock as Kate Middleton’s lockdown looks send demand soaring

  • Love The Sales researched how the Duchesses fashion choices impact sales 
  • Kate, 38, boosted global fashion searches during lockdown by 86 per cent
  • Meghan, 38, increased sales of her outfits by 35 per cent since March 
  • Expert said Kate has demonstrated a more personal side during lockdown 

The Duchess of Cambridge has been declared the queen of lockdown fashion – with five of her Zoom outfits selling out within days or even hours.

Kate Middleton, 38, is now the Royal Family’s senior trendsetter, her virtual appearances inspiring shoppers to snap up everything from a £39.50 Marks & Spencer dress to a £495 tree print silk dress by Raey.

Demand for the Duchess’s lockdown looks has boosted global fashion searches by an average of 86 per cent, according to research.

Love The Sales discovered the Duchess of Cambridge boosted global fashion searches by 86 per cent during lockdown. Pictured: Searches soared after Kate wore this £29.99 mustard jumper from Zara on a Zoom call

Love The Sales discovered the Duchess of Cambridge boosted global fashion searches by 86 per cent during lockdown. Pictured: Searches soared after Kate wore this £29.99 mustard jumper from Zara on a Zoom call

Hitting the spot: Searches for polka dot dresses soared 66 per cent after Kate re-wore this £1,300 favourite outfit from Altuzarra on an International Nurses Day call

Hitting the spot: Searches for polka dot dresses soared 66 per cent after Kate re-wore this £1,300 favourite outfit from Altuzarra on an International Nurses Day call

Smiles all round: Demand for this £495 Raey silk dress shot up 193 per cent – before selling out completely – after the duchess wore it during a virtual This Morning interview

Smiles all round: Demand for this £495 Raey silk dress shot up 193 per cent – before selling out completely – after the duchess wore it during a virtual This Morning interview

From the other side of the Atlantic, by contrast, the Duchess of Sussex’s outfits have seen searches rise by just 35 per cent since March.

This is perhaps due to the fact Meghan, 38, no longer carries out official royal engagements and has no social media presence at present, after the Sussex Royal Instagram feed was shut down.

The research, by Love the Sales, is based on Google searches, page views and sales figures from a database of four million British shoppers on its website.

Looking at every outfit worn publicly by Kate, 38, and Meghan from April to June this year, Kate’s 16 outfits – many ‘repeats’ – cost a total of £6,305 and Meghan’s six cost £1,105.

Stepping out in style: Kate wore this floral dress from High Street brand Ghost to clap the NHS, priced at £129

Stepping out in style: Kate wore this floral dress from High Street brand Ghost to clap the NHS, priced at £129  

Chic: Scalloped necklines became a hit with shoppers after Kate’s charity Zoom engagement, where she donned a £155 top from Sandro

Chic: Scalloped necklines became a hit with shoppers after Kate’s charity Zoom engagement, where she donned a £155 top from Sandro 

Kate’s mustard puff sleeve top from Zara, worn during a Zoom call in April, sparked a 41 per cent increase in global fashion searches for ‘mustard coloured tops’.

And a £129 Ghost dress worn for a family NHS clap on April 23 sold out quick as a flash after a 121 per cent increase in searches for the dress.

It was such a hit that Ghost donated profits from the line to NHS charities.

Fashion experts said Kate has nailed the trend for dressing ‘from the waist upwards’ during lockdown, while celebrity stylist Jessie Stein said: ‘The public has seen a different, more personal side of Kate during lockdown and she has embraced summery styles in her outfit choices.’

Pretty in pink: Despite the price, Kate’s rose print dress sold out in 24 hours after her Mental Health Minute video wearing a  £550 piece from Beulah

Pretty in pink: Despite the price, Kate’s rose print dress sold out in 24 hours after her Mental Health Minute video wearing a  £550 piece from Beulah 

Sold out: Kate wore this £175 gilet from Fjallraven on her first public outing in lockdown to a Norfolk garden centre

Sold out: Kate wore this £175 gilet from Fjallraven on her first public outing in lockdown to a Norfolk garden centre

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Fashion

Locks off! London barbers reopen after lockdown – photo essay | Fashion

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After three months in lockdown, and many a home haircut, hairdressers were allowed to open from Saturday. With strict guidelines on reducing the risk of transmission of Covid-19 in place, many were providing customers with masks – but gone were the shared magazines to read.

Pasha barber in Stoke Newington



Along with pubs and restaurants, the relaxation of lockdown measures was a relief for many barbers and their clients.

Man Cave, Stoke Newington

Will at Man Cave Barber in Stoke Newington



Carlos, from Manchester, is 31 and last had a haircut in the final week of January. Serg is his barber.

Carlos – Man Cave

Pasha, Stoke Newington

Pasha barber in Stoke Newington



Corey is 19 and his last haircut was just before lockdown. Erty is his barber.

Corey – Pasha

E5 Hair Doctor, Clapton

Dee, from E5 Hair Doctor in Clapton, working on Carlos’s plaits



Carlos is having single plats done by hairstylist Dee Bless.

Carlos – plaits

Sirwan’s Barbers, Brixton

Sirwan’s Barbers in Brixton



James is 25 today and his last haircut was just before lockdown.

James – Sirwans

Andrew, at Bangs salon in Walthamstow



Bangs salon, Walthamstow

Andrew, who is 39, last had a haircut four months ago. He likes to keep it tidy normally; his stylist is Danielle.

Andrew – Bang Salon

Gino’s in Stoke Newington



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Fashion

Episode 66: Sustainable Fashion Using Food Waste

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In our latest episode of NothingWasted!we chat with Isaac Nichelson, CEO & fo-founder of Circular Systems. Circular Systems is a materials science company focused on the development of innovative circular and regenerative technologies, transforming waste into valuable fiber, yarn and textile fabrics for the fashion industry.

We spoke with Nichelson about the sustainable imperative in fashion, why we need to move beyond zero waste, and more.

Here are some highlights from the discussion:

Waste360: Please tell us about Circular Systems.

Nichelson: We design solutions, and we like to say that together—meaning together with our global community, we are the solution. The idea is really about creating resource efficiency and regenerative impact. This is striving for something well beyond zero impact, which has been the high bar of the sustainability movement. Zero impact is just a milestone en route to beneficial impact, which is really what we need to be achieving as a species in our habitat. Homeostasis zero might be fine if we hadn’t caused so much damage already, but we’re at a point where we have to fix things for quite a while before zero impact is enough. 

Waste360: What are some of the specific ways you work to create this regenerative impact?

Nichelson: We have three technology platforms designed to work together; synergistic technology. The first being the Agraloop, a closed-loop bio-refinery designed to convert food-crop waste into high-value textile and other industrial products while creating regenerative impact in that same community where it operates. Then there’s Texloop, which is the circularity of textile waste and pre- and post-consumer waste. So, taking those waste streams and breaking them down to fiber and building them back up again into new yarns and fabrics and useful products. And then we have Orbital Hybrid Yarns, a new spinning technology that allows us to use shorter or lower-quality recycled fibers and turn them into higher-quality and higher-performing materials, meeting or exceeding the performance of the most technical virgin materials. 

Waste360: What types of brands are you working with now?

Nichelson: Currently our biggest customers are Converse and the H&M Group. H&M is one of the most committed companies in our industry to social and environmental change, and they are really putting a ton of support into the sector. And here in California we are working with Outerknown, a very sustainable-focused brand in the surf industry. As well as with the usual suspects in our space like Patagonia, Levi’s…we’re on the long arc of development with them and a whole host of other niche brands.

#NothingWastedPodcast

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Janhvi Kapoor, Sara Ali Khan or Tara Sutaria; Whose fashion wardrobe would you love to steal? COMMENT

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We would like to know the name of the actress among Janhvi Kapoor, Sara Ali Khan and Tara Sutaria whose fashion wardrobe you feel is worth stealing. Drop in your comments below.

Janhvi Kapoor, Sara Ali Khan or Tara Sutaria; Whose fashion wardrobe would you love to steal? COMMENTJanhvi Kapoor, Sara Ali Khan or Tara Sutaria; Whose fashion wardrobe would you love to steal? COMMENT


Bollywood has witnessed the entry of many new faces in the past few years. Janhvi Kapoor, Sara Ali Khan, and Tara Sutaria are among the newbies who have entered B-town and proved their acting prowess in movies too. Talking about Janhvi Kapoor, the actress made her debut in the 2018 movie Dhadak and stole hearts with her heartwarming performance in the same. However, there is another thing for which she is known – her impeccable style sense and fashion choices.

Janhvi’s fashion wardrobe includes almost everything right from gym athleisure to simple breezy salwar kameez. Talking about Sara Ali Khan, the diva made her debut in Bollywood with the 2018 movie Kedarnath co-starring late Sushant Singh Rajput. Sara’s fashion sense is no less than Janhvi and she also serves as a style icon for many other girls out there. The actress looks simply stunning in almost every outfit she dons – be it a swimsuit or be it a traditional outfit.

Tara Sutaria who made her debut in Student of the Year 2 also joins the bandwagon here in terms of style and perfection. The actress slays chic outfits like a pro and multiple instances prove the same. Moreover, Tara looks simply ravishing in sarees and salwar kameez too. There is no doubt about this fact that the three actresses are incomparable in terms of their fashion choices. However, we would still like to know your opinion regarding whose fashion wardrobe among the three of them you would love to steal. Do let us know in the comments section.


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